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What is a Corporation's Social Responsibility?
May 2000
Speaker:
There has been increasing debate on the importance of ethical consumerism to the marketing of products and the day-to-day strategic management of business. This discussion examines the role that ethical dimensions of products play in the purchase decisions of consumerism, such as environmental protectionism, child labour practices etc. and how corporate social responsibility affects profitability.
Panelists:
- Marc Newson, PriceWaterhouseCoopers
- Rohan MacMahon, Convenor, Business Group, Amnesty International Australia
- Professor Timothy Devinney, AGSM
Resources:
- Overview – “Corporate Social Responsibility”
- Overhead – “Corporate Social Responsibility and Financial Performance”
- Overhead – “Whither Ethical Consumerism?
- Paper – “Corporate Social Performance: Developing Effective Strategies”
- Paper – “Whither Ethical Consumerism?”
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