The MBA Rankings Game
Authors:
Timothy Devinney, Professor of Management AGSM
Grahame R. Dowling, Professor of Marketing AGSM
Nidthida Perm-Ajchariyawong, PhD Student AGSM
Many business schools have been seduced into using the rankings produced by the Financial Times and other pollsters to reward their Deans and to promote their school to potential students, faculty and benefactors. This paper analyses the FT rankings and argues that Top 20 schools can benefit from anchoring their market position to their rank but the other schools should be wary of this approach.
|  |
|