Globalisation
September 2000
Speaker:
- Professor Timothy Devinney, AGSM
- Dr. Sunil Venaik, IIMA
With increasing globalisation of the world economy, there is growing interest in international business research among academics, business practitioners and public policy makers. This discussion focuses on three areas:
- Global marketing
- Entry strategies
- Executive requirements in global companies
Panelists:
- Tim Harcourt, Chief Economist, Austrade
- Damien O'Brien, Egon Zehnder International
- Geoff Waring, AGSM
Resources:
- Overhead – “Knowledge and Networking in a Global Market”
- Overhead – “Australian Professional Firms in Hong Kong”
- Paper – “Global Marketing in Multinational Firms”
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