Managing the Global Corporation
Torre, J., Doz, Y. and Devinney, T., Managing the Global Corporation: Case Studies in Strategy and Management, Second Edition, McGraw-Hill, July 2000
TABLE OF CONTENTS
Section I. INTRODUCTION
Unit 1. The Globalization Process
Cemex (A)
Cemex (B)
Section II. GLOBAL COMPETITIVE STRATEGIES IN TRANSITION
Unit 2. From International to Global Competition
Pneumatiques Michelin IA
Pneumatiques Michelin IB
Pneumatiques Michelin II
Unit 3. Global Competition in Fragmented Sectors
Heineken N.V.
Heineken N.V. - Organizational Issues
Haagen Dazs and the European Ice-Cream Industry
Unit 4. Global Expansion in Service Industries
Egon Zehnder International: Asian Expansion
Kenny Rodger's Roasters in China (A)
ENDESA Chile
Unit 5. Global Strategy in Entrepreneurial Firms
The Australian Motorcycle Company: Born Global or Stillborn?
ISS – International Service Systems A/S
The Acer Group: Building and Asian Multinational
Section III. MANAGING THE GLOBALIZATION PROCESS
Unit 6. Market Entry Strategies and Managing Political Risks
Enron Development Corporation
Deng's Legacy: China On-Line
PaintCo Brasileira
Unit 7. Alliances, Partnerships and Acquisitions
Northrop Grumman: Advanced Technology Transport Bus
FIAT and Peugeot’s Sevelnord Venture (A)
General Electric & SNECMA (A)
Electrolux: The Acquisition and Integration of Zanussi
Unit 8. Network Organizations and E-Business
Nexia International
PixTech (A)
Aspect Development, Inc. (A)
Section IV. MANAGING GLOBAL OPERATIONS
Unit 9. Managing the Global Marketing Function
Procter & Gamble: Ariel Ultra’s European Strategy
Hewlett-Packard: Global Account Management (A)
Unit 10. Managing the Global Finance Function and Risks
China Southern Airways
SouthGold
Unit 11. Managing Global Manufacturing and Logistics
BOK Fibers International
BMW: Globalizing Manufacturing Operations
Unit 12. Managing Research, Knowledge and New Product Development
Salomon: Strategic Entry into the World Snowboard Market
Nestle S.A.
Managing Knowledge at Booz-Allen and Hamilton
Unit 13. Managing People in the Global Company
Federal Express (A)
Federal Express (B)
Nizhlak: The Top Management Team
Ciba-Geigy Management Development
Section V. ORGANIZATION AND STRATEGIC REDIRECTION
Unit 14. Organizational and Strategic Redirection
AB Thorsten
Henkel Asia-Pacific
Alfa Laval Agri (A)
Rank Xerox (A)
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