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International Business Strategy - Course Lecture Notes


There are two sets of lecture materials. The Lecture Notes are written outlines of the topic. they are meant for self study. The Presentations are copies of PowerPoint slides used in lectures on the topic. They are related to the Lecture Notes but may differ in many material ways.

INTRODUCTION TO THE COURSE

  • LECTURE 4: Marketing in an International Business Context (PDF Format)
  • APPENDIX to LECTURE 4: Preferences in the International Automobile Market (PDF Format)
    • Presentation 4: Marketing in An International Context (PowerPoint 97 Format)

  • LECTURE 5: Global Strategy: A Synthesis (PDF Format)
  • LECTURE 6: Alternatives to FDI: Joint Ventures and Licensing (PDF Format)
    • Presentation 6A: Entry Strategies: Joint Ventures and Alliances (PowerPoint 97 Format)
    • Presentation 6B: Entry Strategies: Licensing and Strategic Alliances (PowerPoint 97 Format)

  • LECTURE 7: The Political Imperative in International Business (PDF Format)
  • LECTURE 8: The Role of Finance in International Business (PDF Format)