Dr Kristin Rotte

Senior Lecturer in Marketing
Member of the School of Marketing in the Australian School of Business

Ph.D., University of Cincinnati, Cincinnati, OH Marketing
B.S.B.A., Xavier University (cum laude), Cincinnati, OH Marketing

Reseach Interests
Customer Relationship Management

• Customer Migration across channels/new technologie
• Customer Retention vs. Customer Acquisition
• Customer vulnerability following service failures and recovery
• Evolution of opportunism in business-to-business relationships
• Managing profitability of relationships

• Uncertainty reduction through strategic actions
• Brand extensions

• Internal Marketing, e.g., technology upgrades
• Organizational culture, market orientation and firm performance