Professor John Roberts

National Australia Bank Professor of Marketing
Scientia Professor, The University of New South Wales
Member of the School of Marketing in the Australian School of Business

Joint Appointment as Professor of Marketing, London Business School

BA (Hons) MCom (Melb.)
MSc PhD M.I.T.
FAIM FAMI FAMSRS FAIA

Research interests
Marketing strategy
Branding
Modelling and consumer behaviour
High technology marketing and the diffusion of new products

Publications

"Defensive Marketing: How a Strong Incumbent Can Protect Its Position", John H Roberts, Harvard Business Review, November 2006, pp. 150-7

“A Prelaunch Diffusion Model for Evaluating Market Defence Strategies”, John H Roberts, Charles J Nelson and Pamela D Morrison, Marketing Science, Special Issue on Competition Policy, 24, No. 1, 2005, pp. 150-64.

“Implementing a Pre-Launch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study”, John H Roberts, Pamela D Morrison and Charles J Nelson, Marketing Science, 23, No. 2, 2004, pp. 180-191.

"The Nature of Lead Users and Measurement of Leading Edge Status" Pamela D Morrison, David F Midgley, and John H Roberts, Research Policy, 33, No. 2, 2004, pp. 351-362.

"Reality or Perception? The Effect of Actual and Perceived Performance on Satisfaction and Behavioral Intention" Suzan Burton, Simon J Sheather and John H Roberts, 2003, Journal of Service Research, 5, No. 4, pp. 292-302.

"Defending the Beachhead: Telstra vs Optus" John H Roberts, Charles J Nelson and Pamela D Morrison, Business Strategy Review, Vol. 12, Issue 1, Spring 2001. (Read the complete article, which is reproduced here by permission of Business Strategy Review.)

"Determinants of User Innovation and User Sharing in a Local Market" Pamela D Morrison, John H Roberts and Eric von Hippel, Management Science, 46, December 2000, pp. 1513-27.

“New Rules for New Markets” John H Roberts, Journal of the Academy of Marketing Science, Millenium Special Issue on Serving Customers and Consumers Effectively in the 21st Century, 28, No. 1, 2000, pp. 301-318.

Link to paper "Implementing Defensive Strategies for Market Leaders prior to a New Entrant’s Launch" by John H Roberts, Charles J Nelson and Pamela D Morrison.

Current teaching activities
MBA
Marketing Strategy

Executive Programs
Executive Forum, Senior Management Development Program

Contact details
Tel: +61 2 9385 9699
Fax: +61 2 9663 1985
Room 3002, Quad
Email: johnr@agsm.edu.au