Professor Grahame Dowling

Professor of Marketing
Member of the School of Marketing in the Australian School of Business

BCom DipBusStud N'cle. (N.S.W.)
MCom PhD UNSW

Managing Director, Reputation Institute (Australia)

Research interests
Corporate reputation
Marketing professional service firms
Adoption and diffusion of innovations
Customer Relationship Management programs

Publications
G.R. Dowling, "Corporate Reputation Stories". California Management Review,49, (1) (2006), 82-100.

The Art and Science of Marketing: Marketing for Marketing Managers, (Oxford University Press, 2004).

Creating Corporate Reputations: Identity, Image and Performance, (Oxford University Press, 2001).

"Corporate Reputations: Should You Compete on Yours?", California Management Review, 46, 3, (2004), 19-36.

"Customer Loyalty and Customer Loyalty Programs", Journal of Consumer Marketing, 20, 4, (2003), 294-314 (with M. Uncles and K.Hammond).

"Reputation and Sustained Superior Financial Performance", Strategic Management Journal, 23, (December 2002), 1077-1093 (with P. Roberts).

"Customer Relationship Management: In B2C Markets, Often Less is More", California Management Review, 44, 3, (2002), 87-104.

“Understanding Institutional Designs within Marketing Value Systems”, Journal of Marketing, 63 (Special Issue), (1999), 115-130. (with S. J. Carson and T. M. Devinney).

“Do Customer Loyalty Programs Really Work?”, Sloan Management Review, 38, 4, (1997), 71-82. (with M. Uncles).


Current teaching activities
Executive MBA
Successful New Product and Service Development and Marketing

General Manager Program

Contact details
Tel: +61 2 9385 9757
Fax: +61 2 9663 1985
Room 3052, Quad
Email: grahamed@agsm.edu.au